Social media management is the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms, like Facebook, Instagram, and Twitter. A social media manager may be employed by a brand, individual, or business to reach new customers online or to improve and maintain their reputation. Social media managers are experts at handling social media activity, from responding to customer comments to developing strategy on how to achieve long term marketing goals by publishing original content. However, there are also social media management tools that give you control over your own strategy. Even if your time is limited, social media management tools and services can make your social media presence a priority. And if you aren’t making social media a priority at this point in the game, you’re in trouble.